AMT

Google AdWords for Influencers

Influencer marketing is a $30+ billion industry, yet the process of finding, negotiating with, and managing influencer partnerships is still painfully manual. Brands spend hours scrolling through profiles, sending DMs, negotiating rates, and tracking campaign performance across spreadsheets. AMT wants to automate all of it.

Agentic Marketing Technologies, known as AMT, has built Lyra — an AI agent that talks to influencers using natural language. Lyra handles the entire influencer partnership lifecycle: discovery, outreach, booking, campaign tracking, payments, and post-campaign analytics. What used to take nine hours of manual work per influencer partnership now takes about five minutes.

How It Works

Lyra acts as an autonomous intermediary between brands and influencers. It identifies the right influencers based on audience fit, handles negotiations, manages contracts, and tracks deliverables — all through natural language conversations. Early customers include Le Petit Lunetier, Neoplants, and Wild, brands that were spending significant resources on manual influencer management.

Why It Matters

The $3.5 million seed round, led by NFX, positions AMT to become the infrastructure layer for influencer marketing. As the creator economy grows and brands increasingly shift budgets from traditional advertising to influencer partnerships, the need for automation at scale becomes critical. AMT is betting that AI agents, not dashboards, are the answer.

About Tom Hollands & Christian Johnston

Tom Hollands (CEO) and Christian Johnston (CTO) are the co-founders of AMT, the AI startup automating influencer marketing through autonomous agents. The pair identified the influencer marketing industry's reliance on manual processes as a massive opportunity for AI-driven automation.

Together they built Lyra, an AI agent capable of conducting natural language conversations with influencers to handle everything from initial outreach to payment processing. Their approach reduces partnership setup time from nine hours to five minutes, a 100x improvement that has attracted early enterprise customers.

Under their leadership, AMT raised a $3.5 million seed round led by NFX, one of Silicon Valley's top network-effects-focused venture firms. The investment validates their vision of replacing manual influencer management with autonomous AI agents that can operate at scale across hundreds of partnerships simultaneously.

Co-Founders

NFX

Lead Investor

100x

Speed Improvement

$3.5M

Seed Funding

Sources: Public press releases, SEC and state business filings, published interviews, news coverage, and company disclosures.

Google AdWords for Influencers

How It Works

Why It Matters

About Tom Hollands & Christian Johnston

Founder Media Mentions for Tom Hollands & Christian Johnston