Snacks Parents Can Actually Feel Good About

Walk down the kids' snack aisle and you'll find a paradox: brands marketed as healthy that are loaded with seed oils, artificial ingredients, and empty carbs. Parents who care about what their kids eat are left reading ingredient labels for twenty minutes or paying premium prices for snacks that taste like cardboard. cadootz! is solving both problems.

Co-founded by Rachel Mansfield — a food creator with over 1.5 million followers and a decade of experience in the better-for-you food space — and Jordan Carpenter, cadootz! makes organic, gluten-free crackers that pack 5 grams of protein per serving with zero seed oils or artificial ingredients. Their flagship Crunchiez crackers launched direct-to-consumer in January 2026, with the first production run selling out in under two hours.

What Makes Them Different

cadootz! combines three things that rarely coexist in kids' snacks: clean ingredients (organic, seed oil-free, gluten-free), real nutritional value (5g protein per serving), and taste that kids actually want to eat. The brand also benefits from Mansfield's massive built-in audience, giving it a distribution advantage that most CPG startups can only dream of.

Why It Matters

The $3 million+ seed round, led by Selva Ventures, positions cadootz! for its national retail launch in June 2026. The better-for-you kids' snack market is exploding as parents increasingly reject processed foods, and cadootz! is arriving with both the product quality and the audience reach to capture meaningful market share quickly.