AI Coaching for Better Leadership

Most managers are promoted for their technical skills, not their people skills — and the gap shows. Valencia, Spain-based Fresh People built Booster, a proactive AI leadership copilot that helps managers connect strategy to execution through AI coaching, goal tracking, and talent development. The platform has already been adopted by major organizations including Acciona, LaLiga, and Kave Home, with over 2,000 managers actively using it.

Founded by Jose J. Burgos Lancero, a Forbes Spain 30 Under 30 honoree, and co-founder Laura Leon, Fresh People raised a €2.6M seed round led by Inveready. The results speak for themselves: a 45% improvement in goal achievement and a 23% reduction in talent attrition across their client base.

Scaling Across Spain & Beyond

Fresh People has established offices in Valencia, Madrid, Barcelona, and Miami as it looks to expand beyond Spain. The company's thesis is simple but powerful — giving every manager access to the kind of coaching and decision-support tools that were previously reserved for C-suite executives. By embedding AI directly into the management workflow, Booster turns daily leadership decisions into data-driven actions that measurably improve team performance and retention.