Food Wholesale Is Stuck in the 1990s

Food wholesalers still rely on legacy ERP software built in the 1990s, forcing workers to spend hours manually retyping orders that arrive via WhatsApp, SMS, email, and phone calls. The result is roughly 1,000 hours per year lost to triple data entry — a staggering operational burden for businesses running on razor-thin margins. The problem is deeply personal to co-founder Mariem Ould Ismail, whose father runs a fish wholesale business at Rungis Market in Paris, the world's largest wholesale food market.

What They're Building

Stockline is an AI-native ERP that captures orders from every channel — WhatsApp, SMS, email, and phone calls — and feeds them into one unified system handling communication, billing, inventory, and CRM. Instead of manually retyping orders across multiple systems, wholesalers get a single platform that automates the entire workflow from order capture to fulfillment.

Traction and Market

Founded in April 2025, Stockline was accepted into Y Combinator's Summer 2025 batch and hit $220K in revenue by September 2025 with just two employees. The company is targeting the $990B global food wholesale market, which includes approximately 126,000 SMB wholesalers across the US and EU — businesses that are overwhelmingly underserved by modern software.